Shopping for Collectables and Memorabilia in Edmonton? Visit Icons & Heroes at WEM!

By Matthew Levine

(AJNews) – Froggers House of Cards and Autograph Gallery is a local sports memorabilia business founded by Michael Schayer and his longtime friend Chris Plouf. They share a lifetime passion of collecting memorabilia and opened their first store in northwest Edmonton. This location – on 155 Street and 118 Avenue – was open for about a year when they approached Edmonton entrepreneur Amir Isackson to join their business.

To say Amir and Mike are longtime friends would be an understatement. They met for the first time in kindergarten at Talmud Torah School in 1984 and the two have been inseparable ever since.

“It’s a tough question when asked to describe someone who has been with you through all your stages in life,” said Amir reflecting back on their years of friendship.

Amir had been involved in retail for a long time but noted that this was a little different and more outside of his comfort zone. He admits that there is a lot to learn and that balancing work and family is tough, but having an amazing network of partners and staff has made it easily adaptable for him.

In early December 2022, the three partners opened a second location in the West Edmonton Mall called Icons and Heroes. For the past year, they have been successfully operating in both locations.

“It has been nothing but a pleasure working with Mike and Chris,” said Amir. “I am grateful to both for their knowledge and experience.”

With the holiday season right around the corner, Edmonton consumers are looking for unique and interesting gift ideas. Both Froggers and Icons and Heroes are filled to the brim with interesting collectibles and memorabilia. They have friendly staff, and endless gift ideas for all budgets.

Froggers House of Cards offers its customers one of the most extensive single and sealed box trading card inventories available. They have been a major player in the Edmonton sports memorabilia scene for over 20 years and are one of eBay’s most longstanding sports and celebrity autograph and memorabilia dealers. Their affiliation with Centre Ice Autographs expands their catalogue to include many celebrity and sports autographs, as well as other collectibles.

Icons & Heroes boasts a large and unique inventory of autographed sports and celebrity memorabilia. It contains numerous interesting gift ideas for the holidays. Apart from the vast selection of unique memorabilia, Icons and Heroes are also dealers in sports cards and carry all the current and major trading card games such as Pokémon, Magic the Gathering and Yu-Gi-Oh.

If you want to surprise a family member or friend this holiday season, look no further than these two local businesses. Whether a collector, sports fan, or trading card game player, there will be a unique and fun gift that the recipient will cherish.

“It’s a new world when it comes to collectibles,” noted Amir. “it’s definitely worth the trip!”

 Matthew Levine is a Local Journalism Initiative Reporter.


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